News Release

HeartCore is pleased to announce the launch of Dashiwake, which uses a customer data platform (CDP) and other technologies to provide companies with different content based on the attributes, interests and concerns of individuals, using customer information held and managed by the company.

In recent years, due to the regulation of third-party cookies and the global trend towards privacy protection, companies have been holding and managing their own customer information due to the importance of data ownership, but there are many challenges in simply holding and managing this customer information, which can be considered a corporate asset, and not utilising the customer information. Dashiwake is a new way for companies to manage their customer information. Dashiwake" is a service that enables companies to locode content to various devices, such as websites (PCs and smartphones), smartphone applications and digital signage, according to the attributes and interests of users based on the segments of customer information held by the company.

With the large amount of similar information out there, it is not the case that the same information is always displayed no matter who comes at any time, but rather pinpoint information can be posted on any device according to the user's attributes, interests and concerns, enabling stress-free digital communication for visitors.

Dashiwake Details

Main functions: In addition to being able to display content on entire pages or parts of pages, regardless of device, according to the attributes, interests and concerns of the company's users, pop-up banners can be displayed according to the time spent on the web page and scrolling, and recommendations can be displayed according to the viewer's interests and attributes. The system also includes features such as rule-based recommendations, and A/B/n testing, which enables testing of different banners, copy and websites.

Price: Usage fees vary depending on the number of visits to the site. Please feel free to contact us for more information.

URL:https://www.heartcore.co.jp/products/CX/Dashiwake.html

HeartCore will continue to support the development of corporate activities through the development and provision of solutions.